#ARCHIVEGIFTSHOP is a collaborative project with Demelza Watts, commissioned by Camden Arts Centre to celebrate the

centre's 50th birthday and launch of their digital archive. Camden Arts Centre has showcased an extensive number of

female artists over the last 50 years under its director Jenni Lomax, Demelza and I were interested in talking about this

history by responding to material in their archives. We were also interested in the notion of 'the gift' and how we could gift

the archive to members of the public by making it into wearable merchandise. By transferring the almost static state of the

archive into mobile wandering souvenirs we are able to disseminate its contents and bring into focus the ideas, work and

lives of these artists. The merchandise carry slogans which push and pull through time in conversation with the artists and

associated archival material. Members of the public are asked to participate in creating the merchandise using our slogans

or their own in response to the same  material. Items are free on condition they are promoted heavily through social media. 


Collaboration with Demelza Watts

Merchandise, conversation, social media